
The JLR Associates Promise
Our Promise To You
When JLR Associates presents a candidate for your organization, we make a promise:
- They will be the best fit for the position.
- They will be highly motivated with a proven track record of success.
- Their past performance will be a strong indicator of their future success.
Finding top-tier candidates who are qualified and driven can be a challenge for hiring managers. With our expertise, we know where to find them. Plus, we work on a contingency basis, meaning you only pay when we deliver the right candidate.
At our core, we are driven by values that define who we are and how we operate. These values aren’t just words on paper; they are the essence of our identity. We believe that by living and breathing these principles, we create an environment where the best talent is not only attracted but retained, ensuring we deliver unparalleled value to our clients.
Fitness-Centric Passion
Our love for the fitness industry fuels our dedication. We’re not just observers; we are active participants, aligning our values and goals with those of fitness organizations. This synergy drives our commitment to excellence.
Integrity and Transparency
We uphold the highest standards of integrity and transparency. In every interaction, we prioritize open communication and provide complete, unfiltered information. This commitment ensures trust and clarity throughout the entire search process.
Customer-Centric Dedication
Our clients are the heartbeat of our business. Building strong, lasting relationships is at the core of our approach. We listen, understand, and prioritize your needs and goals, crafting solutions tailored to your unique requirements.

Excellence in Service
Excellence is our mantra. We continuously strive to deliver the highest quality service, leaving no stone unturned in our quest for improvement. Your search process is a reflection of our unwavering commitment to excellence.
Industry Eminence
Our profound understanding of the fitness industry sets us apart. We stay ahead of the curve by staying informed about trends, embracing best practices, and seizing emerging opportunities. We are your industry insiders.


Proven Fitness Industry Recruitment: The JLR Difference
Partnership is key. We work closely with our clients and candidates, fostering strong alliances that drive shared success. Collaboration is not just a buzzword; it’s our way of doing business.
Respect and Professionalism
Respect and professionalism are non-negotiable. We extend these values to all our clients, candidates, and colleagues. Our commitment to diversity, equity, and inclusion shines through in our every action.
Discover the values that propel us forward every day. Whether you’re an executive considering working with us or simply curious about what makes us tick, we invite you to explore the essence of our identity. At the heart of everything we do, our values are the compass guiding us toward excellence.

Trust the Legacy
JLR Associates has been dedicated exclusively to the fitness industry for over two decades. During this time, we’ve placed over 400 senior-level managers in club organizations across the nation. Our organic growth has nurtured a database with over 50,000 candidates and resources nationwide. We understand the industry, and the industry knows us. Trust our experience, trust our network, and trust JLR Associates. Learn more about our executive staffing process!