JLR’s Leadership Team

Dennie Noecker | President
Dennie has spent his entire career in fitness, focusing on what he does best: building great teams. As a former general manager, he knows exactly what makes a team successful. Dennie excels at identifying exceptional individuals who consistently deliver results. His deep understanding of team dynamics and company culture helps him spot leaders who will make a real impact. He brings this wealth of industry knowledge to every search, ensuring the perfect match between talent and opportunity.
Phone: 609-430-8455
Email: dennie@jlrassoc.com

Jeff Randall | Founder
Jeff knows the fitness industry inside and out. Before starting JLR Associates, he owned and ran both commercial and private fitness clubs. He’s interviewed and hired hundreds of health club professionals throughout his career. His connections span the entire country, helping him find the right people for the right roles. Having been on both sides of the hiring process, Jeff understands exactly what makes organizations and their leaders successful.
Phone: 617-823-9020
Email: jr@jlrassoc.com
Executive Search Team Specialists

Hannah Karass | Senior Executive Recruiter
Hannah brings over 40 years of leadership in the fitness and well-being industry. She has held senior roles, including Vice President, COO, and President at Healthworks Fitness, Curves/Jenny Craig, and Crunch Fitness Franchise, where she drove growth and innovation across hundreds of locations.
She also founded a consulting firm serving top clubs and spas nationwide and chaired the Board of the American Council on Exercise (ACE). Her leadership has been recognized with Club Industry’s Businesswoman of the Year and the IHRSA (HFA) President’s Award.
At JLR Associates, Hannah leverages her experience and network to connect organizations with exceptional talent and help develop the next generation of leaders.
Phone: 617-519-0012
Email: hannah@jlrassoc.com

Holleigh Alexander-Ramsey | Spa & Hospitality Recruitment Specialist
Holleigh brings over 20 years of success in spa and wellness to our team. She’s led award-winning spas at luxury resorts and hotels, earning multiple Forbes and AAA awards. As Founder & President of the Rocky Mountain Spa & Wellness Association, she stays at the forefront of industry trends. Her expertise in spa operations, financial management, and sustainable practices helps her find the perfect leaders for our clients. She also contributes to college textbooks and actively participates in leading industry organizations, keeping her connected to the latest developments in spa and wellness leadership.
Phone: 856-412-8750
Email: holleigh@jlrassoc.com

Todd Noecker | Technology & Technical Assessment
Todd builds the systems JLR’s search work runs on. He comes from a computer science background and develops the data infrastructure, automation, and internal tools the firm uses to find and track candidates. He also works directly in JLR’s candidate database, writing SQL to surface people the recruiting software would never turn up on its own. On searches that call for real technical depth, he runs the technical evaluation, assessing a candidate’s engineering and product acumen while the recruiter tests leadership and fit.
Email: todd@jlrassoc.com

Joan Stoltzfus | Marketing & Executive Search Coordinator
Joan Stoltzfus serves as Marketing & Executive Search Coordinator for JLR Associates. She oversees marketing initiatives, business development, and recruiting operations while supporting executive searches throughout the fitness and wellness industry. With more than two decades of experience in executive administration, marketing, and project management, Joan helps create an exceptional experience for both clients and candidates through thoughtful communication, organization, and a commitment to excellence.
With more than 20 years of experience in executive administration, marketing, and project management, Joan brings a unique combination of organization, creativity, and attention to detail. She develops client communications, recruitment campaigns, social media strategies, website content, and marketing materials that help position both JLR Associates and its clients for success.
Email: joan@jlrassoc.com
Ready to Build Your Winning Team?
Contact us to meet our recruitment specialists and discuss your executive search needs. Discover how our industry expertise can transform your organization.
