JLR’s Leadership Team

Dennie Noecker | President
Dennie has spent his whole career in fitness, focusing on what he does best – building great teams. As a former general manager, he knows exactly what makes a team successful. Dennie excels at finding exceptional people who deliver results. His deep understanding of team dynamics and company culture helps him spot leaders who will make a real impact. He brings this wealth of industry knowledge to every search, ensuring the perfect match between talent and opportunity.
Phone: 609-430-8455
Email: dennie@jlrassoc.com

Jeff Randall | Founder
Jeff knows the fitness industry inside and out. Before starting JLR Associates, he owned and ran both commercial and private fitness clubs. He’s interviewed and hired hundreds of health club professionals throughout his career. His connections span the entire country, helping him find the right people for the right roles. Having been on both sides of the hiring process, Jeff understands exactly what makes organizations and their leaders successful.
Phone: 617-823-9020
Email: jr@jlrassoc.com
Executive Search Team Specialists

Sutton Arabe | Fitness, Spa, and Hospitality Recruitment Specialist
Sutton brings over a decade of experience in sales, recruiting, and massage therapy, making him a valuable asset to JLR Associates. With a background in fitness, spa management, and executive recruitment, he specializes in connecting fitness and wellness businesses with top-tier leaders.
His expertise spans customer success management, national sales recruiting, contract negotiation, account management, consultative selling, and CRM. Additionally, he has extensive experience in hiring, interviewing, training, and onboarding—ensuring businesses find the right talent to thrive.
Phone: 201-254-7173
Email: sutton@jlrassoc.com

Holleigh Alexander-Ramsey | Spa & Hospitality Recruitment Specialist
Holleigh brings over 20 years of success in spa and wellness to our team. She’s led award-winning spas at luxury resorts and hotels, earning multiple Forbes and AAA awards. As Founder & President of the Rocky Mountain Spa & Wellness Association, she stays at the forefront of industry trends. Her expertise in spa operations, financial management, and sustainable practices helps her find the perfect leaders for our clients. She also contributes to college textbooks and actively participates in leading industry organizations, keeping her connected to the latest developments in spa and wellness leadership.
Phone: 856-412-8750
Email: holleigh@jlrassoc.com
Ready to Build Your Winning Team?
Contact us to meet our recruitment specialists and discuss your executive search needs. Discover how our industry expertise can transform your organization.