Industry Leaders Share Their Fitness Industry Recruitment Testimonials
Discover what makes JLR Associates the trusted partner for fitness organizations seeking top executive talent. These fitness industry recruitment testimonials come directly from companies we’ve helped staff with perfect-fit professionals. From club operators to corporate fitness brands, our clients consistently praise our deep industry knowledge, personalized approach, and commitment to understanding their unique culture. Read their success stories below to learn why fitness leaders continue to choose JLR Associates for their most critical hiring needs.
UNDERSTANDS OUR CANDIDATES
Jeff Randall, Founder of JLR Associates, and Dennie Noecker, President, lead a team of incredibly high-caliber professionals. Their expertise in recruitment and hiring within the health, racquet, and sports club industry is unmatched.
As the first President and Co-Founder of IHRSA (now the Health Fitness Association) and the publisher of Club Insider for over three decades, I’ve had the pleasure of working alongside Jeff and Dennie throughout my career.
JLR Associates has been a trusted partner and advertiser since day one, and during these 32 years, I’ve only ever heard positive feedback about the exceptional service they provide.
JLR Associates has proven time and again that they deliver the best results, earning trust and respect within the industry. I wholeheartedly recommend them as the premier recruiting firm in the fitness industry.”
– Norm Cates, First President of, and a Co-Founder of IHRSA and the Founder and original Publisher of Club Insider


EXECUTIVE PLACEMENT SUCCESS STORIES: REAL RESULTS FOR SENIOR LEADERS
“Working with Dennie and the team at JLR Associates has been a game-changer in my career. As a candidate seeking the right senior-level opportunity within the health and wellness space, Dennie not only understood my goals but also identified the perfect fit. Their insight, professionalism, and dedication made the entire process seamless and rewarding. I’m truly grateful for their support and highly recommend JLR Associates to any executive looking to take the next big step.”
– Kory Angelin, PRESIDENT/COO, CP Group Holdings, LLC
MOTIVATED TO IMPROVE YOUR BUSINESS
“JLR Associates helped our recruitment team at Les Mills find Customer Experience Managers across the US. Our Customer Experience Manager role requires strong candidates with a wide variety of experience within the health and fitness industry, as well as being intrinsically motivated to help our partners improve their businesses. JLR took the time to understand our candidate brief, our business and our recruitment process and worked with us to place successful CXMs.”
-Lucy Inglis, Global People & Culture Performance Director, Les Mills


A SECRET WEAPON IN THE HIRING PROCESS
“Having JLR Associates is like having a secret weapon in the hiring process. Their willingness to understand a club’s culture and present only those candidates that first fit that culture, then have the skills and experience to fill the particular position, is second to none. We see JLR as a true partner in our highest mission.”
-Scott Draper, President, Club Northwest
TRUSTED FITNESS EXECUTIVE SEARCH PARTNER
“JLR Associates has been a long time connection of mine since I began working in the health and fitness industry. They have been a great resource in growing my career in corporate fitness as well assisting with networking and making further business connections.”
– DC Fitness & Yoga, Macomb, MI


EXECUTIVE TALENT ACQUISITION SUCCESS
“We have worked with JLR Associates, specifically Mr. Dennie Noecker, for several senior hires for our organization. We have a unique mission and the fitness business is just one aspect of our complicated little organization. For each search, JLR sourced appropriate candidates suitable for our openings. We have made several hires through them and will use their services again, as the need arises.”
– Jeanne Yoa-Reese, Director of Human Resources, Asphalt Green

PREMIER FITNESS INDUSTRY RECRUITMENT EXPERTISE
“You folks are the premier executive placement folks in the industry and your reputation is nothing short of stellar. I’ve watched you grow, from ground zero to now, and I always appreciated how professional you are. Though consulting now and semi retired, I’ve spoken about you many, many times at industry conventions and presentations I’ve done. This acknowledgment is long overdue, but a sincere thanks to you both for the examples you have set in the recruiting business.“
– Scott Chovanec, Industry Consultant, Scott Chovanec & Associates, Inc.