How JLR Associates Matched Ashton Clark with Jake McCabe to Drive Crunch Fitness Forward

Driving Innovation and Growth across the Industry!

When Ashton Clark, the Chief Operations Officer at Crunch Fitness, JF Fitness North America LLC, began her search for a Chief Marketing Officer (CMO), she knew the challenge ahead was significant. Crunch Fitness, a rapidly expanding brand, needed a CMO who could not only navigate their broad territory but also master the nuances of localized marketing across diverse markets. Ashton was determined to find the perfect fit for this crucial role.

Recognizing the importance of this task, Ashton reached out to JLR Associates, a trusted partner with a reputation for finding exceptional talent. JLR Associates immediately set to work, leveraging their extensive pipeline and industry expertise. The team screened numerous candidates, each bringing unique skills and experiences to the table. However, it was Jake McCabe who truly stood out.

Jake McCabe was a seasoned marketing professional with a wealth of experience in the fitness industry. His track record was impeccable, boasting a string of successes and glowing recommendations from his peers. When Jake met Ashton for the first time, it was clear to both that this was a perfect match. Ashton felt an immediate connection and knew that Jake was exactly the leader Crunch Fitness needed to propel their brand forward.

With Ashton’s confidence in Jake’s capabilities, the hiring process moved swiftly. Jake stepped into his new role with enthusiasm, eager to make an impact. Today, both Ashton and Jake are over the moon with the decision. Jake has already begun making significant strides in enhancing the Crunch Fitness brand, bringing innovative marketing strategies to life.

“At JLR Associates, we are proud to have played a role in this successful placement. Working with Ashton, a loyal client, and Jake, an exceptional candidate, was an absolute pleasure. We look forward to witnessing the continued success of Crunch Fitness under Jake’s expert guidance.”

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