For more than 26 years, JLR Associates executive search has helped organizations build strong leadership teams across the health, fitness, recreation, and wellness industries. During that time, we have placed more than 500 professionals. These placements range from entry-level managers to C-suite executives. In addition, our work has supported organizations across the United States and…
High-performing Regional Directors are among the most essential drivers of multi-unit fitness success. They elevate performance, improve operations, and strengthen execution across every location they oversee. As the leading fitness recruiting firm specializing in regional and executive fitness leadership, JLR Associates has assessed thousands of top fitness executives nationwide. Our Performance-Based Hiring approach shows that…
Hannah Karass joins JLR Associates as Senior Executive Recruiter, bringing exceptional leadership experience to the fitness, wellness, and active-lifestyle industries. As a leading executive search firm, JLR Associates is proud to welcome Hannah to the team. The firm continues to connect top talent with premier organizations across the nation. Her career includes senior leadership roles…
Top Fitness Industry Leadership Trends for 2026 The fitness industry leadership trends 2026 are reshaping how organizations think about hiring and developing great leaders. Consumer expectations are evolving, competition is increasing, and organizations are expected to deliver more — both to their members and their employees. As we look to 2026, the qualities that define…
Hiring is one of the most important decisions any organization makes. The right leader can elevate performance, inspire teams, and set the tone for long-term success. But the wrong hire? That mistake is costly — not just in terms of salary, but in lost time, morale, and opportunity. According to the Society for Human Resource…
JLR Associates is excited to announce that Pvolve has selected JLR Associates as the approved recruitment partner to support them in finding top talent for their franchise hiring needs. As the premier recruiting company in the fitness industry for over 26 years, JLR Associates brings unparalleled expertise and a proven track record of delivering exceptional…
Key Interview Questions to Identify Strong Leaders When interviewing, your goal is to uncover evidence-based insights into how a candidate approaches leadership, decision-making, and team dynamics. Here are some essential questions to help you evaluate the right fit: 1. Can you walk me through your career and highlight your key accomplishments? Look for candidates who…
Let Us Share a Little Secret with You…Not all great fitness executives look the same on paper. Resumes highlight experience, but true leadership goes beyond credentials—it’s about action, impact, and the ability to inspire. Over the years, at JLR Associates, we’ve learned how to not only just look at the bullet points, but how to…
In today’s modern business world, it’s important to understand how to obtain and retain employees. This is especially true for fitness clubs, where an advanced level of commitment from employers and workers is needed for success. In the Club Industry December 2022 Issue(1), Bryan K. O’Rourke, Founder and CEO, of Vedere Ventures wrote, “In January…