Who We Are
JLR Associates is a fitness leadership recruiting firm dedicated to helping wellness and fitness businesses find executive talent that aligns with their values. We combine industry insight with a tailored, human approach — going beyond headhunting to build leadership teams that last.
What makes us different from other firms?
We truly understand what makes each fitness business unique. We take time to learn about your company culture, values, and what makes your business special. We then find leaders who not only have the right skills but also fit your distinctive business style.
We’ve successfully placed leaders in mainstream fitness chains, specialized boutique studios, and highly original fitness concepts that don’t fit the usual mold. By matching you with leaders who truly understand and share your vision, we help any fitness business thrive in today’s market.
Our approach means your new leaders can make an impact right away because they already understand and connect with what makes your fitness business different from the rest.
UNLOCKING EXCEPTIONAL LEADERSHIP
JLR Associates helps fitness and wellness companies find high-impact leaders who understand their business and culture.
From national gym chains to boutique studios, we help every type of fitness business thrive by placing leaders who align with their unique vision.
- Personalized Fit: We align leadership style with your company culture and values.
- Strategic Talent Partner: We’re not headhunters—we work alongside you to build leadership that fits, performs, and endures.
- Industry-Specific Expertise: Our process is built around the needs of fitness and wellness businesses.
- Confidential Search Ready: We manage discreet searches for sensitive transitions or high-profile roles.
- End-to-End Support: From discovery through onboarding, we stay involved to ensure long-term success.
Learn More About Our Process
It can be daunting to select the right talent to lead your facility. Learn More About Our Process and let us help you on your journey!