

ABOUT US
For over 25 years, we’ve been the fitness industry’s premier executive staffing leaders, placing exceptional talent in health clubs, fitness studios, and wellness facilities nationwide. With expertise spanning from boutique fitness concepts to large-scale gym operations, we help organizations of all sizes find transformative leadership—from general managers and operations directors to C-suite executives. Additionally, we serve leading vendors and suppliers across the fitness ecosystem, connecting them with exceptional sales and leadership talent. As a result, the proven track record behind our success specifically comes from a deep understanding of the fitness landscape and an extensive network of qualified professionals.
THE DISCRETION YOU NEED
In the competitive fitness landscape, leadership changes require finesse and confidentiality. At JLR Associates, we specialize in behind-the-scenes executive searches that protect your organization’s reputation while securing transformative talent. Ultimately, our confidential approach ensures your recruitment strategy remains private until you’re ready to announce your new leadership.
OUR GUARANTEE
Our performance guarantee is the most comprehensive in the fitness industry. Moreover, if a candidate does not meet expectations, we will find a suitable replacement at no additional cost. We stand by the quality of our talent and the integrity of our process, making your success our top priority. Consequently, with JLR Associates, you have a recruiting partner who ensures that you get it right the first time.
THE ASSURANCE YOU DESERVE
Our contingency-based partnership means zero financial investment until we deliver your ideal candidate. Furthermore, with 26 years of fitness industry expertise and hundreds of successful placements, we don’t just make promises—we deliver results. In essence, your search begins without risk and ends with exceptional talent that elevates your fitness business.

PARTNER WITH US
TO FIND THE IDEAL LEADERSHIP FIT
Executive Recruitment Solutions That Transform Organizations
Join hands with JLR Associates, your trusted partner in the quest for unparalleled talent. We’re not just a search firm; we’re your conduit to excellence. Let’s shape a brighter future together.
Specialized in C-Suite executive search, leadership development, confidential searches, and talent acquisition for leading companies across fitness, wellness, and supply sectors.