Unveiling Our Guiding Principles

Where Excellence Meets Integrity, Collaboration, and Customer Focus

At our core, we are driven by values that define who we are and how we operate. These values aren’t just words on paper; they are the essence of our identity. We believe that by living and breathing these principles, we create an environment where the best talent is not only attracted but retained, ensuring we deliver unparalleled value to our clients.

Excellence in Service

Excellence is our mantra. We continuously strive to deliver the highest quality service, leaving no stone unturned in our quest for improvement. Your search process is a reflection of our unwavering commitment to excellence.

Industry Eminence

Our profound understanding of the fitness industry sets us apart. We stay ahead of the curve by staying informed about trends, embracing best practices, and seizing emerging opportunities. We are your industry insiders.

Collaboration that Breeds Success

Partnership is key. We work closely with our clients and candidates, fostering strong alliances that drive shared success. Collaboration is not just a buzzword; it’s our way of doing business.

Respect and Professionalism

Respect and professionalism are non-negotiable. We extend these values to all our clients, candidates, and colleagues. Our commitment to diversity, equity, and inclusion shines through in our every action.

Discover the values that propel us forward every day. Whether you’re an executive considering working with us or simply curious about what makes us tick, we invite you to explore the essence of our identity. At the heart of everything we do, our values are the compass guiding us toward excellence.

Trust the Legacy

JLR Associates has been dedicated exclusively to the fitness industry for over two decades. During this time, we’ve placed over 400 senior-level managers in club organizations across the nation. Our organic growth has nurtured a database with over 4,000 candidates and resources nationwide. We understand the industry, and the industry knows us. Trust our experience, trust our network, trust JLR Associates.